Glossary

The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.

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9 terms

Machine Learning

Technology

A branch of artificial intelligence where software improves by finding patterns in data — powering recommendations, forecasting, and automated decisions in marketing and…

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Marketing Automation

Marketing

Software that runs marketing workflows — such as welcome emails, lead scoring, and follow-up sequences — without manual repetition. Marketing automation helps small…

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Mcommerce

Mobile commerce - buying and selling products through mobile devices like smartphones and tablets. Mcommerce has become essential as mobile traffic dominates online…

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Merchant Services Provider

A company that processes payments and provides banking services for merchants. Merchant services providers enable businesses to accept credit cards and digital payments.

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Messenger API

Facebook's application programming interface that enables chatbots to integrate with Facebook Messenger. The Messenger API allows businesses to automate conversations at…

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Messenger Chatbot Integration

The process of connecting a chatbot to Facebook Messenger to automate customer interactions. Messenger chatbot integration reaches customers where they already…

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Model Context Protocol

A protocol enabling AI models to access tools and context needed for more informed decision-making. The Model Context Protocol extends AI capabilities beyond language…

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Multi Channel Ecommerce

Selling products across multiple sales channels including websites, marketplaces, and physical stores. Multi-channel ecommerce expands reach and provides customers with…

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Multi Channel Support

Providing customer support across multiple channels including email, chat, phone, and social media. Multi-channel support meets customers where they prefer to interact.

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October 2026