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Glossary
The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.
Glossary
The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.
W
18 terms
Web Chat
Live chat functionality on websites enabling real-time communication with visitors. Web chat improves customer engagement and conversion rates.
Read the definitionWebforms
HTML forms on websites that collect user input and data for various purposes. Webforms are fundamental to lead generation and customer communication.
Read the definitionWebhooks
Automated messages sent from one application to another when specific events occur. Webhooks enable real-time integration and automation between systems.
Read the definitionWhatsApp Advertising Campaign
Marketing campaigns run through WhatsApp to promote products or services to customers. WhatsApp campaigns reach engaged audiences on their preferred platform.
Read the definitionWhatsApp API
Meta's application programming interface enabling businesses to integrate WhatsApp messaging. The WhatsApp API enables automated customer communication at scale.
Read the definitionWhatsApp Auto Reply
Automatic messages sent in response to customer messages on WhatsApp. Auto replies provide immediate acknowledgment and set expectations.
Read the definitionWhatsApp Automation
The use of bots and automation to manage WhatsApp messages and interactions. WhatsApp automation improves efficiency and response times.
Read the definitionWhatsApp Broadcast
Sending messages to multiple WhatsApp contacts simultaneously for announcements. WhatsApp broadcast reaches many contacts with one message.
Read the definitionWhatsApp Business Account
A special WhatsApp account for businesses with additional features and tools. Business accounts enable professional communication and automation.
Read the definitionWhatsApp Business App
A dedicated app version of WhatsApp designed for business use with professional features. The Business App includes message templates and quick replies.
Read the definitionWhatsApp Commerce
Using WhatsApp to facilitate buying and selling of products and services. WhatsApp commerce provides convenient shopping within messaging.
Read the definitionWhatsApp CRM Integration
Connecting WhatsApp messaging to customer relationship management systems. CRM integration provides customer context during conversations.
Read the definitionWhatsApp Link Generator
A tool that generates clickable links to start WhatsApp conversations with businesses. Link generators simplify customer connection initiation.
Read the definitionWhatsApp Marketing
Marketing campaigns and customer engagement conducted through WhatsApp messaging. WhatsApp marketing reaches customers on a platform they actively use.
Read the definitionWhatsApp QR Code Generator
A tool that generates QR codes linking to WhatsApp business accounts. QR codes enable easy connection to business chats.
Read the definitionWhatsApp Widget
An embedded chat widget on websites that opens WhatsApp conversations. WhatsApp widgets simplify customer connection to business accounts.
Read the definitionWord Of Mouth
Marketing through customer recommendations and referrals rather than paid advertising. Word-of-mouth is highly credible and cost-effective.
Read the definitionWordPress Chatbot
A chatbot plugin integrated with WordPress websites for visitor engagement. WordPress chatbots enhance user experience on content sites.
Read the definition