Glossary

The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.

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25 terms

SaaS

Software as a Service - cloud-based software applications accessed via subscription instead of installation. SaaS reduces infrastructure costs and enables automatic…

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Sales Automation

The use of technology to automate sales tasks including lead scoring, follow-ups, and pipeline management. Sales automation improves efficiency and consistency.

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Sales Funnel

Sales

A visual model of the customer journey — from first touch to closed deal — that shows volume and conversion rates at each stage and highlights where prospects drop off.

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Sales Qualified Lead

A prospect who has been vetted by sales and marketing as ready for direct sales engagement. SQLs have higher conversion probability than other leads.

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Scenario Automation

Automating specific business processes or customer scenarios end-to-end with predefined workflows. Scenario automation ensures consistency and reduces manual errors.

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Search Engine Optimization

Marketing

A set of techniques — keyword targeting, content quality, site structure, and technical performance — used to increase a page's visibility in unpaid search engine…

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Sentiment Analysis

AI technology that determines the emotional tone or sentiment expressed in text or speech. Sentiment analysis helps identify customer satisfaction and emerging issues.

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Shared WhatsApp Business Team Inbox

A WhatsApp Business feature allowing multiple team members to manage customer messages in a shared inbox. Team inboxes enable collaboration and faster response times.

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Shopify Analytics

Shopify's built-in analytics tools that track sales, traffic, and customer behavior. Shopify analytics help businesses understand performance and optimize strategy.

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Smart Responses

AI-generated suggested replies based on conversation context and message content. Smart responses save time for support agents by providing relevant response options.

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SMS Chatbot

A chatbot accessed through SMS text messages to provide information and support. SMS chatbots reach customers on the device they always carry.

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SMS Marketing

Direct marketing to customers via text messages for promotions, updates, and alerts. SMS marketing has high open rates and immediate delivery.

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Software Development Kit

A collection of tools and libraries that developers use to build applications. SDKs provide pre-built functionality and reduce development time.

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Speech Processing

Technology that analyzes and understands human speech for applications like voice recognition. Speech processing converts audio into actionable data and insights.

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Speech Synthesis

Technology that converts text into spoken words using AI-generated voices. Speech synthesis enables voice-based interfaces and accessibility features.

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Speech To Text Translation

Converting spoken words into written text and optionally translating to another language. Speech-to-text translation breaks language barriers in real-time conversations.

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Speed to Lead

Marketing Metrics

The elapsed time between when a prospect expresses interest and when your business makes first contact. Faster speed to lead keeps prospects engaged before they move to…

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Spin Selling

A sales methodology using investigative questioning to uncover customer needs and problems. Spin selling improves sales effectiveness through consultative approach.

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Squarespace Chatbot

A chatbot integrated with Squarespace websites to automate customer interactions. Squarespace chatbots help e-commerce and service businesses engage visitors.

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Stock Keeping Unit

A unique identifier for inventory management tracking individual product variants. SKUs enable accurate inventory control and sales analysis.

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Support Agent

A human representative providing customer service and support to resolve issues. Support agents require product knowledge and communication skills.

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Support Benchmarks

Industry standards and metrics for measuring customer support performance. Support benchmarks help organizations understand performance relative to peers.

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Support Bot

An automated chatbot designed specifically for customer support and issue resolution. Support bots handle routine inquiries reducing burden on human agents.

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Support Operations

The processes and systems for managing customer support at scale. Support operations include ticketing, scheduling, knowledge management, and quality assurance.

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Support Ticket

A record of a customer issue or inquiry tracked through the support resolution process. Tickets ensure nothing falls through the cracks in support workflow.

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