Schedule a Free
Consultation
South Florida technology consultancy serving small businesses in Broward and Palm Beach.
The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.
The AI, automation, marketing, and accounting terms that come up when a small business starts putting AI to work — defined in plain language.
25 terms
Software as a Service - cloud-based software applications accessed via subscription instead of installation. SaaS reduces infrastructure costs and enables automatic…
Read the definitionThe use of technology to automate sales tasks including lead scoring, follow-ups, and pipeline management. Sales automation improves efficiency and consistency.
Read the definitionSales
A visual model of the customer journey — from first touch to closed deal — that shows volume and conversion rates at each stage and highlights where prospects drop off.
Read the definitionA prospect who has been vetted by sales and marketing as ready for direct sales engagement. SQLs have higher conversion probability than other leads.
Read the definitionAutomating specific business processes or customer scenarios end-to-end with predefined workflows. Scenario automation ensures consistency and reduces manual errors.
Read the definitionMarketing
A set of techniques — keyword targeting, content quality, site structure, and technical performance — used to increase a page's visibility in unpaid search engine…
Read the definitionAI technology that determines the emotional tone or sentiment expressed in text or speech. Sentiment analysis helps identify customer satisfaction and emerging issues.
Read the definitionA WhatsApp Business feature allowing multiple team members to manage customer messages in a shared inbox. Team inboxes enable collaboration and faster response times.
Read the definitionShopify's built-in analytics tools that track sales, traffic, and customer behavior. Shopify analytics help businesses understand performance and optimize strategy.
Read the definitionAI-generated suggested replies based on conversation context and message content. Smart responses save time for support agents by providing relevant response options.
Read the definitionA chatbot accessed through SMS text messages to provide information and support. SMS chatbots reach customers on the device they always carry.
Read the definitionDirect marketing to customers via text messages for promotions, updates, and alerts. SMS marketing has high open rates and immediate delivery.
Read the definitionA collection of tools and libraries that developers use to build applications. SDKs provide pre-built functionality and reduce development time.
Read the definitionTechnology that analyzes and understands human speech for applications like voice recognition. Speech processing converts audio into actionable data and insights.
Read the definitionTechnology that converts text into spoken words using AI-generated voices. Speech synthesis enables voice-based interfaces and accessibility features.
Read the definitionConverting spoken words into written text and optionally translating to another language. Speech-to-text translation breaks language barriers in real-time conversations.
Read the definitionMarketing Metrics
The elapsed time between when a prospect expresses interest and when your business makes first contact. Faster speed to lead keeps prospects engaged before they move to…
Read the definitionA sales methodology using investigative questioning to uncover customer needs and problems. Spin selling improves sales effectiveness through consultative approach.
Read the definitionA chatbot integrated with Squarespace websites to automate customer interactions. Squarespace chatbots help e-commerce and service businesses engage visitors.
Read the definitionA unique identifier for inventory management tracking individual product variants. SKUs enable accurate inventory control and sales analysis.
Read the definitionA human representative providing customer service and support to resolve issues. Support agents require product knowledge and communication skills.
Read the definitionIndustry standards and metrics for measuring customer support performance. Support benchmarks help organizations understand performance relative to peers.
Read the definitionAn automated chatbot designed specifically for customer support and issue resolution. Support bots handle routine inquiries reducing burden on human agents.
Read the definitionThe processes and systems for managing customer support at scale. Support operations include ticketing, scheduling, knowledge management, and quality assurance.
Read the definitionA record of a customer issue or inquiry tracked through the support resolution process. Tickets ensure nothing falls through the cracks in support workflow.
Read the definitionSouth Florida technology consultancy serving small businesses in Broward and Palm Beach.