A branch of artificial intelligence where software improves by finding patterns in data — powering recommendations, forecasting, and automated decisions in marketing and operations.

“An online retailer uses machine learning to suggest add-on products based on what similar customers bought, lifting average order value by 12%.”

A technology that allows computers to identify patterns in data and make predictions or decisions on new data automatically.

“Machine learning powers our sentiment analysis tool, which automatically categorizes customer feedback as positive, negative, or neutral.”